Thursday, September 11, 2008

TechCrunch 50 - Session 12: Research and Recommendations

Good Guide: Click to watch their Demo Video at TC50

What's it about: GoodGuide.com provides free and easy access to the world's largest and most reliable source of information on the health, environmental and social impacts of products and companies.
What's cool: The most detailed scientific data about every product out there. This is going to be the definitive product search engine.
What's the model: Sales commissions from online stores for the products. While this may go on to be a product search engine, the advertising model may not work on it.
What's the challenge: Handling the repercussions of a disruptive model. Eliminating the conflict with corporates and working with them to improve products.
Hot or Not: HOT*
*From what I've seen, GoodGuide is my winner of TC50. By far the most disruptive business out there. And addresses a huge need. Fantastic execution. Great team. Extremely difficult to replicate.

Go Planit: Click to watch their Demo Video at TC50
What's it about: The most convenient online travel planner.
What's cool: You can now plan your travel itinerary in less than 30 seconds.
What's the model: Just go to the site, enter dates and the location to which you are traveling. And your tour is planned. They further allow you to enter more preferences to customize the itinerary. Revenue model - Travel is a fairly evolved advertising vertical; White labeling their product for airlines, tourism boards, etc; Affiliate commissions from travel e-commerce sites.
What's the challenge: Scalability across geographies.
Hot or Not: HOT

TrueCar:
What's it about: The ultimate new car price guide that can save thousands of dollars for car buyers.
What's cool: Solid monetary benefit to consumers.
What's the model: Automotive advertising accounts for close to 15-20% of all online spends in US. If this works, every car buyer is going to be visiting true car.
What's the challenge: Handling the repercussions of a disruptive model. What happens when the US auto industry (downstream) adopts a fixed pricing system (as is bound to happen with the introduction of a service like TrueCar)? Naturally, TrueCar must learn to leverage their tech across other products/segments with a similar challenge.
Hot or Not: HOT

GoodRec: Click to watch their Demo Video at TC50
What's it about: An extremely simple social recommendation system that fully leverages the mobile platform.
What's cool: Fantastic UI.
What's the model: Short, simple and meaningful recommendations from your social network.
What's the challenge: Needs the network effect going for it.
Hot or Not: NOT

iamnews: Click to watch their Demo Video at TC50
What's it about: An open newsroom platform which enables publishers to collaborate in the creation of news i.e. an alternative news syndication service built through users.
What's cool: Could be a great news agency for small publishers. A potential disruptive model.
What's the model: iamnews aggregates users (who are experts in certain subjects) and gives them the opportunity to be journalists. So content publishers can create news assignments and get news through the user-turned-journalists instead of taking feeds from Reuters or Associated Press.
What's the challenge: Building a good incentive system to ensure a large pool which can ensure great service/delivery levels.
Hot or Not: HOT

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