Thursday, December 27, 2007

E-Commerce: An opportunity for logistics services companies

Today, I was chatting with a friend of mine who is working at an e-commerce start-up. One of the bottlenecks in their go-to-market plan has been the identification of a professional logistics/courier services company to deliver products to their customers.

While there is a plethora of logistics services companies in India, most of them are not professional enough and those that are professional are either too expensive or do not service deliveries of the high-value products in which the portal deals with.

While I wouldn't like to draw conclusions based on the experience of a singular person, there seems to be a huge opportunity for logistics services companies in the e-commerce domain. They would do well to create a tailor-made offering for e-commerce companies and boost their own volumes.

Wednesday, December 26, 2007

Now check cricket scores on Google

Are you missing live cricket action because of a ban on cricket sites at your workplace? Google has some good news for you.

You can simply access Google News India and you'd see all the latest cricket scores. 'If there's a cricket match going on somewhere in the world (and there always is) you will have the latest information available.'

As you can see from the screenshot, the default feed comes in from Cricbuzz, and you also have the option to choose Cricinfo and Willow. I am really glad to see Google giving preference to Cricbuzz over the other two better known names - a. Cricbuzz, without a doubt, has the fastest ball-by-ball commentary; b. One of Cricbuzz' founder, Piyush, is a friend of mine and I have seen their site grow to its current stature from the time they kicked it off.

BTW, Guruji, the search engine for Indian content, launched a similar feature quite some while ago. When you run a search for the keyword "cricket," they display the latest cricket scores above the search results. Once again, this feature on Guruji is powered by Cricbuzz.

Tuesday, December 25, 2007

Using the Internet to promote non-cricketing sports in India

Thanks to the upcoming India-Australia Test Series, I am reminded of one of my long-cherished aspirations (dating back to Jan '04) i.e. to start a portal called - which would promote non-cricketing sports in India. While I did make a small start in 2004, I never pursued it too well. I still hope I kick off 281* some day.

Thought I'd share the idea on this blog and hence this post.

The 281* concept

  • would be an online community of non-cricketing sports fans in India (would rather think of it now as a social network).
  • When anyone registers on the site, they are probed as to which sport (apart from cricket) would they like to see developing in India.
  • Let's say the user chooses Archery. The user is then requested to make a small contribution towards that sport from his monthly paycheck - as per his/her convenience.
  • Once the site has a sizeable community and fund for a particular sport, this money would be used to take up a project that would help the sports' cause in the country. It could be something as small as providing for free training facilities for an Indian athlete who has shown potential in that sport.
  • The chosen project would be monitored by the contributing group.
  • When the site would gain momentum, a lot of corporate participation and endorsements could be sought for such an initiative. Given the cause, I assume there would be quite a few interested. I think Indian cricket players and Bollywood stars too would like to be associated with this.
  • Over time, projects funded by 281* would manifest themselves in results.
Why 281*?
  • The name 281 not out is dedicated to the historic 281-run knock played by V V S Laxman in Kolkata against Steve Waugh's formidable Australian team. (India were following on in the match and ended up winning it.)
  • Laxman's innings of 281 represented the aspirations of millions of Indians - to emerge from a rut and come out trumps.
  • While Laxman lost his wicket at 281, 281 not out is symbolic of an undying spirit to fight and emerge victorious despite the near zero support that other sports receive in India.
A Humble Start for 281* - Sponsorship for an Indian Muay Thai (Kick-boxing) Fighter
  • Sometime in Feb/Mar 2004 I had discussed the 281* concept with a friend of mine (Hari Joshi) in Bangalore during one of our late-night meet-ups and about a week later he got me to implement the idea.
  • Hari's friends, Nitesh Pillai, was one of the 18 Muay Thai fighters chosen nationwide to represent India in the forthcoming World Muay Thai Championship, 2004 from April 7-14 in Chiangmai, Thailand. Unfortunately, the task of finding sponsorship for the fighters was left to each of the fighters. Consequently, with just a month to go before the championship, fighters like Nitesh had to devote their time towards gathering sponsorship rather than focusing on practice.
  • Nitesh had quit his job as a sub-editor of a magazine in his pursuit of being a Muay Thai World Champion and now when he was closer to his dream, he was looking to gather a sponsorship sum of Rs. 65,000 to fund his participation in the championship.
  • That's when I decided to action 281*. I registered the domain name,, and set up a small site with a brief note about what I had set out to achieve and detailed the first initiative i.e. sponsoring Nitesh's participation to the World Muay Thai Championship. Also, I shot out a mailer to my IT-BHU and IIM-L alumni groups with the same details.
  • Within a week I had gathered enough contributions to sponsor Nitesh. While he did not win the championship, he was able to represent the country and give his dream a shot.
However, as it turned out, that was the end of 281*. Since I was just starting off my own creative agency, I put all further plans for 281* on the back-burner despite my personal belief that it could have taken off.

Almost 4 years have passed by since then. The Internet is surely more powerful now than then and this may be a good time to revive the concept.

An interesting piece of news on WATBlog: Vijay Mallya is looking to start a social networking site for Formula 1 fans in India. This initiative is aimed at promoting the sport in the country given that his F1 team, Force India, would be participating in the 2008 Championship.

Sunday, December 23, 2007

Points to note from the Gujarat election

Post the Gujarat election results, one of the TV channels had an interview with Shashiranjan Yadav, who is looking after the BJP's hi-tech campaign. He made some interesting points about how they leveraged the Internet to their benefit:

  1. BJP gathered a database of 1,00,000 e-mail IDs of Gujaratis who were pro-BJP/BJP symathizers. Over the last 1 year, they sent fortnightly e-mails to this database which Shashiranjan Yadav believes were then circulated to 5,00,000 others.
  2. The BJP managed to attract 50 workers through this e-mail initiative and these workers actively participated in BJP's election campaign in Gujarat.
  3. Several rallies were held by these workers by asking people to participate through e-mail notifications.
  4. The exchange of e-mails resulted in several election slogans that were employed by the BJP.
Also, one must see the number of Gujaratis who have come out in support of Narendra Modi and the BJP by trashing the media in the comments section of major online news publications (Rediff, IBN Live, etc.). Every online article that was anti-Modi had dozens of comments which refuted the content of the article and spoke about Gujarat's development under Modi. Am sure most of it was due to a well-orchestrated online strategy by the BJP.

Another important role that the Internet played for the BJP was the mobilization of NRGs (Non-Resident Gujaratis) in favour of Modi. After all, they are the ones who fund the campaign.

Surely, there's a lesson or two that we can take from the e-electioneering.

Also Read: Guj Polls: It’s BJP vs Cong on YouTube and Orkut

Saturday, December 22, 2007

Asking around where to go this New Year's? Check burrp!

burrp! has compiled a list of all the happening New Year Parties in and around Mumbai / Bangalore / Chennai / Delhi / Ahmedabad / Hyderabad / Kolkata / Pune. Details of the parties (Venue, Contact person, Price, Events) are mentioned along with the ability to download these details on the mobile and an invitation that can be sent out to friends. Nice!

I must say, burrp! is by far the best site for all local stuff (although it is currently focused around restaurants and bars). The site is extremely pleasant to look at and extremely easy to use. However, what is most impressive about burrp is the participative community of burrpers that they've built over time (who not only generate content for burrp but also provide feedback during the development of new features.). Way to go!

Content - the missing piece in the Indian Internet puzzle

Internet in India may have reached millions of households (at least in large cities) but are all members of the household using the Internet? I rarely see parents going beyond e-mail/IM/online banking/trading. And I ask why? Why doesn't the Internet have the same impact on my mother as do TV/newspapers/magazines?

My mother stays in the heart of Mumbai, runs a 20-25 member strong fashion designing and tailoring business, and spends more than me each month. And she has a 2 Mbps Internet connection at home. But that is used primarily by my sister or me (when I am back home). It makes absolutely no difference to my mother whether the Internet connection is up or not.

And if the Internet industry has not yet found a way to reach her, then there is surely something missing. In such a scenario, I don't see much coming out of the Internet industry trying to woo users in semi-urban India. For the Internet to become a mass medium, it must go beyond the youth and reach out to everyone.

The Internet industry must provide enough compelling reasons for older people to come online. For a start, there is a huge need for local content (not mere online versions of newspapers). For example - my mom would surely like to see online versions of magazines that feature designer clothes. I couldn't find any when I searched for them. She'd definitely catch up on episodes online if she missed out on them on TV. Also, she'd rather consume content in Gujarati/Hindi than in English. Unfortunately, none of these content needs are met.

Imagine that the content needs are fulfilled and more older people in India start spending time on the Internet. Surely, the network effects would take over and there would be a wider Internet audience for advertisers to reach out to. And this would keep the online machinery running.

So, where do we begin?

Thursday, December 20, 2007

I love my job!

Posting this just after having launched a new portal, I well and truly believe that this is by far the best loan portal to hit the Indian market.

While I truly would want users to echo this sentiment, I sure am thrilled. I am thrilled about the fact that I've built an über-simple Web 2.0-styled UI with über-complex back-end algorithms. Moreover, the portal's up and running finally - just the way I envisioned it.

The endless nights spent at work by myself and my team to make the launch happen finally feel worthwhile. Moments such as these are what keep me going at work.

Saturday, December 15, 2007

I wish... Airlines in India offer Wi-Fi/Broadband Internet access.

Last week, there was news that American Airlines would offer its passengers Wi-Fi/Broadband services in 2008. (Though, it's still a pilot program.) With all the advances in technology, I feel this ought to have happened much earlier.

In any case, I am hopeful the technology will become prevalent soon and is quickly replicated by airlines in India. After all, a notebook without Internet is nothing more than a piece of furniture that is better left in the luggage cabin. Given the intense competition amongst airlines here and with each player trying to go one-up in in-flight entertainment services, this may not be too far-fetched.

When will traditional businesses adopt the Internet as a serious medium?

I am currently managing a portal,, that aids potential car buyers in making the right car purchase decision. We provide visitors to the portal with all the information they would need during their decision-making process - 360 degree animations, pictures, prices, specs/features, expert reviews/consumer feedback.

Given the fact that most visitors to the portal are looking to make a car purchase, it also becomes an excellent platform for auto manufacturers and dealers to showcase/market their vehicles to the potential buyers. Moreover, we offer auto manufacturers and dealers the benefit of a Cost Per Action model i.e. they pay us only if we get them customers. And I have no doubt in my mind that we help these clients cut their customer acquisition cost by a substantial margin. Under such circumstances one would think that the industry should have embraced us. But that has not been the case thus far despite a more than satisfactory volume of potential car buyers. Why?

I'd like to demonstrate my answer to the above with an example.

Consider a car dealer who sells 300 cars in a month with a marketing spend of Rs. 6,00,000 i.e. a spend of Rs. 2,000 per car. Using our product, we can help them sell 15-20 more cars at a fraction of their existing spend per car. But even then, we have found it difficult to convince most of the dealers to subscribe to our service. Agreed, its a relatively new concept in India and the dealers are not Internet savvy - but WTF, as long as we generate more business for them, why should it matter whether the concept is new or whether we are an Internet company? And I for one do not think this is the reason for low adoption levels.

The real reason lies in the fact that we help them sell an additional 15-20 cars against their existing volume of 300 cars i.e. we can help them grow by 5%. And it is this 5% where the problem lies. The number is too inconspicuous for someone to look up and take notice. Its only when this number goes upward to the 20+% levels that we will be seen as a serious marketing medium.

We have seen the above happen in the recruitment industry. Job sites like Naukri and Monster are now the primary recruitment channel and hence employers have taken a serious note of the online medium. Am certain the same would happen in case of autos and other Internet businesses in India. Till then, the excruciating wait continues.

Monday, December 3, 2007

A note for professionals walking in to the Internet industry

"The important thing is to identify the future that has already happened." - Peter F. Drucker

If you are an Internet industry professional, the most efficient way to action this bit of advice from Drucker is to get reading blogs focused on the developments in the Internet space. Here's the list of blogs I read daily:
O'Reilly Radar, TechCrunch, GigaOM, Web Worker Daily, Rough Type, Mashable, Read/WriteWeb, Scobleizer, Official Google Blog, WATBlog, ContentSutra, AlooTechie.
The last three on this list are specific to the Indian Internet industry.

P.S.: You obviously can't be visiting all of these sites on a daily basis. So get smart, and aggregate all the news feeds to your account on Google Reader.

Update (Dec 16, 2007): Some additions to the list of blogs specific to the Indian Internet industry -, VentureWoods

Thursday, November 29, 2007

Look who's blogging!

When eminent Indian personalities blog about their personal experiences, it is bound to engage a large audience (primarily consisting of the nation's youth) that is waiting to be inspired. Three cheers to those in the list below.

Bloggers from the film fraternity:

Aamir Khan -
The Passion For Cinema (PFC) Gang ( is an attempt to bring together all movie fanatics, cine lovers and those who eat, breathe and drink cinema. The PFC initiative deserves a large round of applause. Several members of the film fraternity maintain their online diaries at PFC. It would be great to see a similar initiative covering other spheres of life.)
Anish Kuruvilla (Executive Producer of Amigos Creations) - Cinema-Man
Anurag Kashyap (Director - Paanch, Black Friday, No Smoking Writer; Writer - Satya, Kaun, Yuva, Water) - My Diary
Ashvin Kumar (The youngest of the six Oscar-nominated directors from India) - Ebb & Flow
Bhavani Iyer (Screenwriter - Black) - My Bell Jar
D Santosh (Actor - Supporting roles in The Legend of Bhagat Singh, Khakee, Dewaar, Iqbal, Traffic Signal) - Reactions
Hansal Mehta (Director - Jayate…, Dil Pe Mat Le Yaar, Chhal) - Oblivion
Manish Tiwary (Filmmaker - Dil Dosti Etc) - Empty Pictures
Navdeep Singh (Filmmaker - Manorama Six Feet Under) - An Idle Brain
Onir (Filmmaker - My Brother Nikhil, Bas Ek Pal) - Dream Seller
Pavan Kaul (Filmmaker - Chor Aur Chaand, Jaadu, Sssshhh...) - Experiences & Experiments of a Film Maker
Prroshant Narayannan (Actor - Waisa Bhi Hota Hai, Chhal) - Badmash Banna
Ramu Ramanathan (Playwright-Director) - Murmurings from Mumbai
Sam Longoria (Filmmaker, Technician & Author who has worked on Hollywood projetcs) - IndyCine
Santosh Sivan (Director - The Terrorist, Asoka; Noted Cinematographer) - Lil Bit of Sin, Lil Bit of Zen
Shashank Ghosh (Filmmaker - Waisa Bhi Hota Hai-2) - Confessional
Shilpa Shukla (One of the Chak De girls) - Reading Between the Lines
Sourabh Usha Narang (Director - Vaastu Shastra) - Mere Paas Maa Hai
Sudhir Mishra (Director - Hazaaron Khwaishein Aisi, Dharavi, Chameli; Assistant Director - Jaane Bhi Do Yaaron) - Trying my best not to Bullshit
Suparn Verma (Director - Ek Khiladi Ek Haseena; Writer - Chhal, Yeh Kya Ho Raha Hai, Qayamat, Zameen, Janasheen, Karam, Ek Khiladi Ek Haseena) - For Adults Only

Bloggers from the sports arena:

Karun Chandhok (India's most promising motor sports talent who is currently knocking at the doors of F1) - Karun, Motorsports & More...
Krish Srikkanth - Cricket Zone with Krish Srikkanth Courtesy: Prashanth Ramamurthy

Bloggers from the government/civil services:

Kiran Bedi (1st woman to join the Indian Police Service IPS) - Crane Bedi

Bloggers from the world of business:

Harish Bijoor
(Brand Consultant) - Brand Thinker | India Coffee | Ask Harish Bijoor | Indian Marketing Trends Courtesy: Rajagopal S
Ramanujam Sridhar (CEO, Brand Comm) - Third Umpire on Branding Courtesy: Prashanth Ramamurthy
Sanjeev Bikchandani (Founder & CEO, Naukri) - Wisdom in Hindsight

If you are aware of other famous personalities who maintain a blog, please do post a comment. I shall update the list from time to time.

Wednesday, November 28, 2007

What should brand advertisers and agency professionals be doing on the Internet?

I recently read an article on WATBlog talking about branded "microsites" being a growing trend amongst companies and media agencies in India. Examples of these are Sunsilk Gang of Girls, Mentos Helpline, Pond's iBlushed, Cadbury's Meetha Moments, Kwality Walls' Spill Ur Dil, HSBC's Your Solutions and Gillette Winners. The article further goes on to term this as the "perfect technique to create a quick connect with the users," claiming that "Microsites encourage conversations with the brand" and "It is All About Conversations & Not Clicks." While I'd love to trash this article for its vagueness and lack of logic, it throws up an interesting subject:

What should brand advertisers and agency professionals be doing on the Internet?

While there isn't any time-proven formula for advertisers to adopt, there is some fantastic advice in the following white paper written by guys at Jackson Fish. (Jackson Fish is the name of a company and not an individual.)

Here's, an excerpt from the white paper that explains why the current crop of promotional sites is far from the "perfect technique":

Some advertisers are realizing that there are more possibilities for engagement when the message goes beyond the rectangle offered by most ad networks. To that end, these marketers often end up creating their own entire sites. Unlike the “official product website” these sites are more interactive, less-focused on educating and more focused on engaging the audience. While a step in the right direction, these sites often have one or both of the following characteristics that come with their own drawbacks:

1. They are dependent on produced content. Producing high quality content is expensive. And even if you can get away with cheaper content, it often gets stale quickly. The production costs, which can be high, become excessive when they turn into recurring costs.

2. When they try to go beyond passive enjoyment of content and engage the user to extend their time with the site, the interactivity can often be relatively shallow taking the form of things like simple flash games and the like.

How true! I really don't see consumers making repeated visits to any of the promotional sites that are mentioned above. And these drawbacks explain why.

So then, what should brand advertisers and agency professionals be doing on the Internet?

Jackson Fish builds a case for what they call Branded Software Experiences - an innovative concept which is beautifully explained in the white paper. I wouldn't want to spoon feed the readers on this blog by copy-pasting content from the paper. This white paper is worth the cumbersome tasks of downloading, saving, printing and reading. It is the most sensible answer you could read to the question above.

Jackson Fish have even created a Branded Software Experience Index that lists all the branded interactive and online experiences on the web along with their thoughts on it.

Tuesday, November 27, 2007

If Drucker was alive, he'd have blogged...

Peter Drucker (1909-2005) - the leading founder of the field of management and the most influential management thinker in the second half of the 20th century was also a prolific writer with his body of work spread over 39 books. Reading a small part of his body of work has, by far, been a more productive exercise than the 2 years I spent at a well-renowned b-school.

For those who wish to make a start, I recommend 'The Daily Drucker' - a book that comes very close to being a blog. In the book, Drucker has assembled his most powerful ideas in the form of 366 readings, one for each day of the calendar year. Culled from his lifetime of writings, each writing comprises of an insight, detailed in 200-500 words, accompanied with a call to action, and space at the bottom of the page for the readers to scribble their comments. And as Drucker himself writes about the book,

"The most important part of this book is the blank spaces at the bottom of its pages. They are what the readers will contribute: their actions, decisions, and the results of these decisions. For this is an action book."

As I read and re-read The Daily Drucker, I am convinced that if Drucker was alive, he'd have had a blog by the same name. Each day, the RSS feed would have populated our Feed Readers with one insight from the great man. Also, just like he urges his readers to use the white space below each reading, visitors to his blog would have been urged to contribute with their comments.

HT Media's multi-million dollar mistake - The DesiMartini Acquisition

DesiMartini, an Indian Facebook clone, was recently acquired by HT Media. The deal was made by HT Media through their online subsidiary Firefly eVentures. The Press Release said that the deal was valued less than USD 10 million. Obviously, the numbers were aimed at adding newziness to the deal. Even if the actual deal went through at USD 1 million, the news is more difficult to digest than the supposed USD 15 billion valuation for Facebook.

The guys at DesiMartini seem to have struck a windfall of fortune. Here's a site that never took off. Rather, a site that had and has no reason to take off. I mean why would anyone want to use DesiMartini? I am still searching for one justifiable excuse. Agreed, it is supposed to be completely Desi, But what value does a desi social network give me over an Orkut or a Facebook - sites which despite being non-desi have already seen Internet users in India flocking to them. Also, while Orkut/Facebook are defining the social networking experience, DesiMartini is still struggling to create a poor clone. There is absolutely nothing to it that would make anyone want to use it. In fact, DesiMartini does not even have any presence in the minds of the Indian consumer. But HT still seems to have found a reason to acquire the site.

I can only draw two possible explanations for this deal:

  1. The DesiMartini founder, Vivek Pahwa, is the world's greatest salesman.
  2. The guy calling the shots at HT Media loved the name. (I agree it sounds nice. And I am inclined to believe this.)
On a more serious note, the guys at HT don't seem to have an understanding of the Internet space. They were destined to make a mistake right from the time they started scouting for a social networking acquisition. Hopefully, for the huge price that has been paid, HT Media would do well to learn a lesson.

I'd surely be looking forward to their next online venture i.e. an entry into the online verticals classified space.

Tuesday, November 20, 2007

Simpsonize Yourself

Well, this one's a bit old but those of you who want to see a Simpsonized version of yourself can upload their pictures on Simpsonize Me. The site is a promotional initiative by Burger King and was launched a couple of months ago.

Here's what I got for myself:



Try making one for yourself.

Hey, a Carputer!

Here’s something which gizmo freaks must check out. My friend, Abhinav a.k.a. Twinky a.k.a. Gadget Guru installed a mini-computer in his Corsa a few months back - it has a 40 GB hard disk, and works as a GPS (Yup, with digital maps of Chennai), Music Player, Movie Player and it’s armed with a touch-screen monitor. The dude installed the device all by himself. Here are the pictures of the ‘Carputer’ as Abhinav has named it.

For those of you in India, who want to install a GPS Navigation System in your car, it may be worth checking out the Navigator. It's brought to you by in conjunction with Delphi.

Note: Total setup cost was approx. Rs. 30,000.

Why FREE can’t always compete against PAID?

I work with an Internet group whose flagship business happens to be an online matrimony portal. A member must pay a minimum of Rs. 1590 to use the portal. This gives them access to contact other members registered on the portal i.e. other members looking to get married.

One question that I've to put up with on several occasions is – What if someone else starts a similar portal and provides the same service absolutely free. Wouldn’t this undermine your company’s business – why would customers pay you?

Here’s why:

  1. We are in the matrimony business. People who intend to get married do not mind paying a sum of Rs. 1590 if it is going to help them find a life partner.
  2. Also, a paid membership also means that they are serious customers. Otherwise, an Orkut/Facebook would have put us out of business.
  3. Most importantly, customers are paying us because we have a huge user base of other customers who want to get married. And we have spent and shall continue to spend a huge sum of money to get these customers. A new portal would have to spend this huge sum to get these customers – and if they offer their service for free, what business sense would it make for them?

Anjappar – Chennai’s 1st Wi-Fi enabled Restaurant

For those of you who are not from Chennai, Anjappar is a chain of extremely popular restaurants that serves some great Chettinadu food. Go to any Anjappar outlet, and it is always packed despite having a reasonably large seating capacity – approx 100.

One of their outlets has recently gone Wi-Fi. Waiters take the order on an iPAQ. The order along with the table number is wirelessly transmitted to a printer in the kitchen. The printer functions similar to the machine used to process credit card payments – with two copies of each order getting printed. While one is retained in the kitchen, the other is given to the cashier to prepare the final bill/check. This initiative has significantly cut down the time spent by customers in waiting for their food. On one occasion, some food items were served even before we finished placing the entire order. Consequently, Anjappar is now able to turn around tables more quickly and is able to serve more customers.

A nice example of how technology can be used to better customer service and increase one’s business. – Great campaign but an equally bad concept

What was MSN thinking when they launched To get back customers from Gmail to Hotmail by offering them a cool (freakish) e-mail address? Well, they’ve got great creatives, both online (banners/mailers/viral) and offline, to support them. They even seem to have spent a bomb to reach out to the audience with a high frequency. And they may see a whole lot of people registering for their service. However, most of these members would comprise of school and college kids. And I don’t even see any of them continuing to use the service for more than a couple of months. I can't think of anyone who would like to express their wannabe-ness as explicitly as with an ID that reads or The service reminds me of models doing the catwalk, looking pretty in fancy-looking clothes, but with clothes that can never be worn off the ramp.

What MSN (and even Yahoo!) need, to win back their dominance on the e-mail landscape, is a complete change in product – one that can match and then further the e-mail experience that Gmail provides. Till then, the churn will continue.

Note: I know some of you would quote figures which say that Hotmail & Yahoo Mail still have a larger user base than Gmail. And these figures may be true. But MSN and Yahoo would be fooling themselves if they can’t see the writing on the wall – Gmail is kicking butt!

Hello world!

Hi! I am an Internet professional. I eat, breathe and live Internet. The medium fascinates me much like a filmmaker is fascinated by his art. While I have always wanted to blog about my take on the Indian Internet space, my desire has been outweighed by several GBs of inertia.

At a recent event at IIM Kozhikode, a student asked me – "Do you blog?" And so I promised myself to start one. So here I am, a couple of days later, writing my first blog post. This blog shall primarily deal with the goings-on of the Indian Internet industry though I do tend to philander. In any case, I'd refrain from any BS here as I value your Internet time.

And before you go elsewhere, here's a video worth watching a 1000 times.

Update (Nov 20, 2007): In one of the comments, Blaisy has provided a video that you must watch as a follow-up to the one above. Posting the same here.

Update (Nov 22, 2007): Oops! YouTube happens to have taken off the video. Guys, you've missed out on cuploads of joy.

Update (Nov 26, 2007): YouTube video posted from an alternate source. Thanks Asher.